When you’re born from the hunt, you’re raised to protect it. And we’re committed to protecting everything about the sport we love: the tradition, the land and your firearm. It’s why we work hard to bring hunters and firearm owners the absolute best products, not just in quality and design, but in purpose. It’s a purpose we pursue every day. To ourselves, to our fellow hunters and to the land. Sage & Braker. In pursuit of purpose.
I have to admit, I didn’t start this company with the purest of thoughts. I started it to escape an industry that I really didn’t like, to spend more time in the outdoors and of course with my family.
But as often happens, when you pour your heart into something it starts to take over. It starts to create a life of it’s own. It gives you opportunities that you never thought were possible. Make a living for my family? That’s cool. But to have an opportunity to help preserve the lands that I love so much? Never. How the hell could that be possible. That’s for the big guys, the Patagonias of the world, not the small Sage & Brakers out there.
But I said the hell with it. Even if it was a couple of hundred dollars a year to a good cause, I had to at least try. After all, it has to be more than just about me. I’m on this earth for a short time, but maybe the good my company could do would outlive me. Affect more people than just myself. Meh, who knows?
Then not more than half a year later it was solidified. The only thing that has made me weep in the last 15 years came into this earth as a beautiful baby boy. Atlas. And like my father before me, I now bear a tremendous responsibility. I am here to point him in the right direction, to show him the values that I hold so dear. And I realize that I have to SHOW him these values, not tell him about them. I don’t remember a lick of advice my father gave me, but I remembered what he showed me by his example. That is what formed the man I am today, and Atlas’s moral fiber will be learned the same way, by example, not by well meant advice.
The way I run my company will be the way my son will learn his work ethic and how to treat other people, whether I like it or not.
So I have a responsibility. To him, to the community I love and towards keeping our public lands in their most raw form around for his generation and the ones to follow. To give him the same opportunity to sit in the middle of nature and just listen. Not to the busy streets, to the beeps and chirps of a cell phone and not to the news on the television blaring the destruction of mankind. To search his soul the same way I continually search mine.
Just a company right? Just a way to pay the bills?
I did that before and it stole a part of my soul from me. A mistake. A costly one, but one that has set my path straight.
So what does this have to do with you?
Everything. You are the foundation of this company and without you guys there is no reason to have it.
This is what it means for you:
- I’m a hunter, a firearms enthusiast and the people who are the same are my brethren. So first and foremost I am here to create the highest quality hunting and shooting supplies. This means that no matter the cost, I want you to be happy with my products. Don’t like it for any reason? Tell me and I promise to find a way to make it better.
- We’re going to give back together. 1% of our sales will go back to help preserve our wild lands.
- We’re working on bringing Sage & Braker products to the USA. It’s been a long road and it will take some time, but I want this company to support the people who are out hunting the mountains with me.
- Transparency. I want you to know how we’re doing together, this little relationship of ours. I want to let you know where your 1% is going. I will keep you up to date as we move our bore cleaning kit operation back to our soils. I am here because of you so to be honest, there really is nothing to hide.
A small company, yes. A small impact, perhaps at first. But I’m not a fella that likes to back down and I’m pretty sure you’re not either. We can do this together. I encourage each and every one of you to reach out to me and I promise to listen.
~ Fred Bohm